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Flake
Cadbury's Flake, the Crumbliest Flakiest Milk Chocolate! The Flake bar was originally launched in 1920; this was followed in 1930 by the Flake 99 ice cream (whipped ice cream cone with half a flake stuck in it)accompaniment. A true chocolate indulgence, its crumbly texture
means that it forces you to stop what you are doing and devote your full attention to eating it. Over 100 million Flake 99s are sold every year.
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